Hi, I am Cerstin.
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I am one of those rare 'Creative Strategists'.
I work as a Brand Consultant, Startup Coach and Creative Director.
From vision to market and beyond I can guide you and your team through all the necessary steps to create and establish your stunning individual brand.
FACTS & INSIGHTS
The What & Why
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Since the last 10 years I am self-employed.
I work for agencies as well as my own clients leading their creative teams, giving workshops and business coachings focussed on brand building.
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Bringing your vision to life – that's what I love most about my job!
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One Decade In Advertising
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I look back on over a decade of experience in network agencies like Ogilvy & Mather, McCann Erickson and Publicis Group. There I had the chance to work for national and international clients such as Coca Cola, Nestlé, IKEA, o2 Telefónica, L'Oreal, MAYBELLINE New York, LIDL and Media Markt.
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Fun Facts
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- 1,88 / 6'2".
- No, I don't play basketball.
- Yes, my parents are as tall as me.
Those are my answers to the top 3 questions people ask me first!
Smart tools & techniques excite me. I am into coaching and self-development. Traveling is my passion. You will always find me on some food market trying exotic stuff.
I am a sporty spice. I do bodyweight training, yoga and Muay Thai. Occasionally you will catch me running a marathon.
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I am also deeply in love with electronic music...
WHAT HAPPENED SO FAR?
Current freelance
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Brand Consultant & Creative Team Lead
Volkswagen Group Info Services
Building the Mobility Data Brand for the Volkswagen Group
Since August 2023 I drivesomethinggreater.com
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Long-term freelance
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Brand Strategist & Creative Director
Die Werbegenossen eG / Interview
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Creative Director
LOFINO GmbH I 2017 - 2022 I 5 years
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Last Projects freelance
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Graduate Founder Institute
JOY TOY Berlin – startup development
Spring Batch 2023 / Feb - June
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RUTH CREMER (HÖHLE DER LÖWEN)
Product Design & Creative Coaching
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BIRTON KINGSLEY / BORIS KAURIN
Brand Management & Creative Coaching
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AVALINO / BRITTA KIWIT
Brand Relaunch & Creative Coaching
FOOD BROS - Major Tacos / Copy Writer & Co-Creative
Mexican Street Food Brand / Agency: Phosphene
BIANCHI Bikes / Strategist & Brand Consultant
SoMe IG Strategy DACH / Agency: MEGACULT
CREATOKIA / Creative Team Lead & Corporate Designer
NFT Platform, Blockchain / Client: Bookwire
PLSR! · Dating App / Brand Strategist & Creative Director
Brand & App Development / Client: Sweet Invest
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SUPERFIT Fitness Clubs / Creative Director
Homepage Relaunch: Web Conception & Content Production / Agentur: Phosphene
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Startups & Agency Career
> Founder / JOY TOY BERLIN
> Founder / BAKERY - Brand Bakery Berlin
> Founder / CH Creative Content
> Co-Founder / FitCrowd App, Berlin
> Freelance Senior Creative / Familie Redlich, Berlin
> Co-Founder / Craft Beer Club Berlin, Berlin
> Art Directors Swap / Ogilvy, Singapore
> Junior Art Director Digital / OgilvyOne, Frankfurt
> Creative @ Pitch Unit / Publicis Group, Frankfurt
> Copy Writer / McCann M.E.C.H., Berlin
> Assistant Creation / MRM, McCann Erickson, Frankfurt
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Education
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2010 DIPLOMA Communication Design Ø 1
University of Applied Sciences I Wiesbaden, Germany
2004 Graduate Art College I P.ART Design, Stuttgart