Hi, I am Cerstin.
I work as a Brand Strategist, Startup Coach and Creative Director.
From vision to market and beyond I can guide you and your team through all the necessary steps to create and establish your individual brand.
FACTS & INSIGHTS
The What & Why
Since the last 19 years I am self-employed.
I work for agencies as well as my own clients leading their creative teams, giving workshops & business coachings focussed on brand building.
Bringing your vision to life – that's what I love most about my job!
A Decade in Advertising
I look back on over a decade of experience in advertising agencies like Ogilvy & Mather, McCann Erickson and Publicis Group. There I had the chance to work for national and international clients such as Coca Cola, Nestlé, IKEA, o2 Telefónica, L'Oreal, MAYBELLINE New York, LIDL, and Media Markt.
Fun Facts
- 1,88 / 6'2".
- No, I don't play basketball.
- Yes, my parents are as tall as me.
Those are my answers to the top 3 questions people ask me first!
Smart tools & techniques excite me. I am into coaching and self-development. Traveling is my passion. You will always find me on a food market trying new stuff. I am a sporty, loving to practice freeletics, yoga and Muay Thai boxing. Occasionally you will even catch me running a marathon...
WHAT HAPPENED SO FAR?
Brand Consultant & Creative Team Lead
Volkswagen Group Info Services
Since August 2023
Building up - the - Mobility Data Brand within the VW Group!
Graduate Founder Institute
JOY TOY Berlin – startup development
Spring Batch 2023 / Feb - June
Agency Cooperative Membership
Die Werbegenossen eG / Interview
Long-term freelance
Creative Director & Brand Consultant
LOFINO GmbH I 2017 - 2022 I 5 years
Last Projects freelance
RUTH CREMER (HÖHLE DER LÖWEN)
Product Design & Creative Coaching
BIRTON KINGSLEY / BORIS KAURIN
Brand Management & Creative Coaching
AVALINO / BRITTA KIWIT
Brand Relaunch & Creative Coaching
FOOD BROS - Major Tacos / Copy Writer & Co-Creative
Mexican Street Food Brand / Agency: Phosphene
BIANCHI Bikes / Strategist & Brand Consultant
SoMe IG Strategy DACH / Agency: MEGACULT
CREATOKIA / Creative Team Lead & Corporate Designer
NFT Platform, Blockchain / Client: Bookwire
PLSR! · Dating App / Brand Strategist & Creative Director
Brand & App Development / Client: Sweet Invest
SUPERFIT Fitness Clubs / Creative Director
Homepage Relaunch: Web Conception & Content Production / Agentur: Phosphene
Startups & Agency Career
> Founder / JOY TOY BERLIN
> Founder / BAKERY - Brand Bakery Berlin
> Founder / CH Creative Content
> Co-Founder / FitCrowd App, Berlin
> Freelance Senior Creative / Familie Redlich, Berlin
> Co-Founder / Craft Beer Club Berlin, Berlin
> Art Directors Swap / Ogilvy, Singapore
> Junior Art Director Digital / OgilvyOne, Frankfurt
> Creative @ Pitch Unit / Publicis Group, Frankfurt
> Copy Writer / McCann M.E.C.H., Berlin
> Assistant Creation / MRM, McCann Erickson, Frankfurt
Education
2010 DIPLOMA Communication Design Ø 1
University of Applied Sciences I Wiesbaden, Germany
2004 Graduate Art College I P.ART Design, Stuttgart