CAREER- & BUSINESS DEVELOPMENT
STRATEGIC SPARRING · BRAND STRATEGY
FOR STARTUPS & SOLOPRENEURS

INDIVIDUALS

Orientation & Clarity

For Professionals & Seekers

You feel stuck professionally. Should you stay or go? Are you meant for self-employment or just a better job?

You don’t need a logo yet; you need radical clarity about your goals, your potential, and a validated decision on your next move.

Transition Coaching

Profiling
Career Navigation
Decision Making

Explore Clarity Program

FOUNDERS

Foundation & Launch

For Starters & New Founders

The decision is made. Now, that raw idea must be transformed into a functioning business structure.

You feel overwhelmed by the first steps, lack a clear structure, and need a professional first appearance without burning your budget.

Startup Mentoring

Business Structure
Brand Core
Launch Strategy

View Founder Package

BUILDERS

Growth & Scaling

For Solopreneurs & Growing Brands

Your daily business is running well, but your current brand presence feels far too small for your ambitious future vision?

You want to escape the "time-for-money" trap, raise your prices, and finally need a premium positioning that attracts the right clients.

Brand Consultancy

Re-Branding
Marketing Strategy
Professionalisation

See Next-Level Offer

ORGANISATIONS

Transformation & Innovation

For SMEs, Corporates & Public Sector

You are steering a team or department through change, ambiguous challenges, or a brand relaunch?

You need external expertise to align stakeholders, create clear strategic direction, and manage complex transformation without disrupting operations.

Strategic Consulting

Creative Direction
Innovation Workshops
Change Strategy

See Consulting Options

STRATEGIC BRAND DEVELOPMENT

Building your brand step-by-step.

Services

See Steps

Download

RESULTS THAT STICK

Selected brand strategy and creative leadership work

BRAND · CORPORATE · CONSULTING

Brand Strategist I Creative Team Lead

Volkswagen Group Info Services

Brand strategy and creative leadership — supporting internal transformation, digital initiatives, and cross-team alignment within a complex corporate environment.

BRAND · STARTUP · GROWTH

Creative Director

LOFINO GmbH

Brand development and strategic positioning for LOFINO over five years — from vision to a consistent brand foundation, supporting growth and a successful investor exit.

SOCIAL STRATEGY · GROWTH

Lead Creative Strategist

Bianchi

Instagram strategy and content direction for Bianchi Bikes in the DACH market — translating brand values into a consistent visual language and community growth.

BRAND STRATEGY · STARTUP

Brand Strategist

INFLABI

Defining the brand core and product USPs — translating the vision into a sharp market identity and clear POS communication through intensive strategy workshops.

WORKING WITH THE BEST

From global brands to early-stage teams.

Brands & Clients

VOLKSWAGEN. Bianchi. LOFINO. Coca Cola, Fanta, Mezzo Mix. IKEA. L'Orèal. Man Expert. SONY. Lufthansa. Opel. Nestlé. Maybelline New York. Media Markt. Adidas. LOTTO Bayern. Nescafé. Nintendo. Die Welt. Jever. General Motors. Swarovsky. o2 Telefónica. Swarovski. Wella. LIDL. RWE Energy. dm Drogeriemarkt. Sportscheck. MEWA. Bookwire. ARD & ZDF. TOTAL Tankstellen. BMWI. Saab. Sierra Tequila. ING-DiBa. Henkel. Haspa. Zurich. Multicity CarSharing. Glashäger. ISS ANDERS Coaching & Workout. Sei Design. Finest Coffee Berlin. Craft Beer Club Berlin. Lenny's Artisanal Ales. Stella Musical Hall. FITCROWD App. Annabell Mandeng. Sucre & Cie. Cowogy. There She Goes. Netzbest. Nordpool Offices. PLSR! Sweet Invest. SPORTHUND. Stackmeister. SUPERFIT Clubs. Boehringer Ingelheim. CREATOKIA, Bookwire GmbH. Wunschzeit. Sophie-Charlotte-Adler. FOOD BROS, Mejor Tacos. AVALINO - Britta Kiwit. Birton Kingsley. Ruth Cramer. LIBRI. Kunze & Stamm. Commerzbank. Tech4Humans. Universität Darmstadt. INFLABI.

Agencies

Ogilvy & Mather Frankfurt & Singapore. Content Cube Düsseldorf. Publicis Groupe. McCann Erickson. M.E.C.H Berlin. Razorfish. Neue Digitale. MRM Worldwide. Geometry / VMLY&R. WPP Group. Familie Redlich Berlin. Mertens Marketing. Superpeers Hamburg. Baumheuer Communication! Hemmerle & Partner. Chimney Berlin. Megacult Marketing for Masses. Gfn / Jomacoma. Meister Lampe & Freunde. EDDB die Brandenburgs. Herrmanndesign Group. Phosphene Open Eye. Viral Lab Berlin. Leonhardt & Kern. P.ART Stuttgart. JKS Content. bakery. Bubbles Film.

STARTUP MENTOR

@ Technical University of Darmstadt

As part of the HIGHWAY Startup Mentoring Program at the Technical University of Darmstadt, I support young founders in building strong brands, developing products, and creating effective communication strategies.

Reference: Thomas Biermann

How it works and what's special.

HOLISTIC APPROACH

In my coaching sessions, you benefit from a unique mix of lived experience, sharp perception, and deep sensitivity. I quickly recognise patterns, reflect them back with clarity, and help you cut through complexity to reach the essence of what truly matters.

What makes it special?

ACTIVE CROSS PRACTICE

Coaching with me is not passive input but an active process. I combine coaching and consulting, offering clear impulses and concrete tasks. Your active participation is at the heart of the process.

MIRO LIVE MAPPING

I visualise your thoughts and processes on an online canvas that we can both see and revisit. This way, ideas become tangible and change becomes actionable.

This blend of depth, clarity, and practical tools ensures that insights don’t just stay in your head, but transform into visible, lasting results.

Meet BRANDA

Brand clarity — powered by AI, shaped by experience.

Start your personal brand journey with BRANDA now – she will help you make confident decisions on your own terms and pace. Structured, phase-aware guidance — with personal 1:1 sparring available at any time. Read more

Start wit BRANDA

STRATEGIC BRAND DEVELOPMENT
– STEPS –
Clarity → Structure → Strategy → Design → Communication

START - STEPS

STEP 1

AI ASSESSMENT

3-MIN AI EVALUATION

Understanding where you are and what you need next. BRAND.A will guide you to map your current situation in no time for context and readiness.

Start with BRAND.A

STEP 2

VIBE CHECK

15-MIN

INTRO CALL

A 1:1 introductory conversation to verify fit and lay the groundwork for our collaboration. Free of charge – just bring yourself.

Schedule VIBE CHECK

STEP 3

PREPARING FOR ENTREPRENEURSHIP

MANAGING TRANSITION

Creating inner clarity and orientation, motivation & direction to move forward with confidence.

TRANSITION COACHING

STEP 4

FOUNDING YOUR BUSINESS

COMPANY

BUILDING

Structure, focus and first strategic decisions. Translating clarity into direction and a solid foundation for your brand.

STARTUP MENTORING

STEP 5

BRAND STATUS EVALUATION

BRAND AUDIT

A clear assessment of your existing brand or setup. What works, what doesn’t, and what needs to change — refine, reposition, or rebuild.

BRAND AUDIT

STEP 6

STRATEGIC BRAND DEVELOPMENT

BRAND STRATEGY

Strategic brand core development based on your vision, market momentum and the real needs of your target group. Clear Positioning.

STRATEGIC SPARRING

STEP 7

BRAND

VISUALISATION

CORPORATE IDENTITY & DESIGN

Translating brand strategy into a consistent visual concept, with high recognition value for all relevant channels & targets.

CREATIVE DIRECTION

STEP 8

BRAND IMPLEMENTATION

BRAND CHANNELS SETUP & CONTENT

Multi-channel strategy, brand and product homepage, content strategy and planning, production, and social setup.

CREATIVE CONTENT

STEP 9

COMMUNICATION & MESSAGING

GROWTH &

CAMPAIGNS

Preparing for growth. Messaging and campaigns. Community management. New product development.

ADVERTISING

STEP 10

MAINTENANCE

1:1 SPARRING & FEEDBACK

Staying aligned and accountable while growing. Keep in touch for active feedback, sparring and further mentoring.

STRATEGIC SPARRING

STEP 11

MASTERCLASS

MASTERCLASS GROUP PROGRAM

6-week program. Weekly guided sessions with 4–6 matched founders.

– COMING SOON –

EXCLUSIVE MASTERCLASS

STEP 12

COMMUNITY MEETUP

MENTORING CIRCLE

Monthly drop-in feedback meetings with founders of all stages and backgrounds.

– COMING SOON –

MONTORING CIRCLE

INTRO CALL

15 MIN – FREE OF CHARGE

An introductory conversation to ask questions, explore your goals,

and see whether this space feels right for you.

It's a chance to connect and lay the groundwork for our collaboration.

Free of charge - just bring yourself.

Schedule VIBE CHECK

MEET CLIENTS & COACHEES

See how our collaboration shaped their journey.

BRITTA

Rebranding

Sparring & Mentoring,

Brand Development,

Creative Direction

'Working with Cerstin gave me structure, clarity, and fresh impulses for my brand.

She kept the big picture in view while refining the details – helping me relaunch my corporate design and strengthen my positioning as a businesswoman.

Her 360° support has been truly invaluable.'

THOMAS

Startup Development

Brand Development,

Creative Direction,

Brand Management

'Over five years, Cerstin helped us shape a strong brand from scratch – from vision to a consistent strategy.

Through co-creation she turned complex ideas into a clear brand voice and laid the foundation for growth – resulting in a thriving startup and ultimately a successful sale to an investor and a rewarding exit for me.'

NICO

Career change

Transition Coaching

'Coaching with Cerstin was a crucial step in my career reorientation.

Today, I look toward my professional future with a clear plan and increased self-confidence – something that wouldn't have been possible without Cerstin's support.'

SOPHIE

Busness Relaunch

Startup Mentoring,

Creative Direction

'Clear, inspiring, professional and fun –

Working with Cerstin was a real gift!

She immediately grasped the essence of my brand and transformed my vision into a clear strategy and an elegant visualisation that truly represents me.'

CERSTIN HANNESTAD

COACHING & CONSULTING

Instinctive · Creative · Leadership

CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS

Transition Coaching

Startup Mentoring

Strategic Brand Development

Creative Direction

CAREER- & BUSINESS DEVELOPMENT
STRATEGIC SPARRING · BRAND STRATEGY
FOR STARTUPS & SOLOPRENEURS

STRATEGIC BRAND DEVELOPMENT

Building your brand step-by-step.

RESULTS THAT STICK

Selected brand strategy and creative leadership work

WORKING WITH THE BEST

From global brands to early-stage teams.

Brands & Clients

Agencies

STARTUP MENTOR

@ Technical University of Darmstadt

How it works and what's special.

How it works and what's special.

How it works and what's special.

Meet BRANDA

STRATEGIC BRAND DEVELOPMENT
– STEPS –
Clarity → Structure → Strategy → Design → Communication

Multi-channel strategy, brand and product homepage, content strategy and planning, production, and social setup.

Monthly drop-in feedback meetings with founders of all stages and backgrounds.

– COMING SOON –

INTRO CALL

15 MIN – FREE OF CHARGE

MEET CLIENTS & COACHEES

See how our collaboration shaped their journey.

BRITTA

THOMAS

NICO

SOPHIE

Address

Phone

Email

Social Connect

All Links

CAREER- & BUSINESS DEVELOPMENT STRATEGIC SPARRING · BRAND STRATEGY FOR STARTUPS & SOLOPRENEURS

STRATEGIC BRAND DEVELOPMENT

Building your brand step-by-step.

RESULTS THAT STICK

Selected brand strategy and creative leadership work

WORKING WITH THE BEST

From global brands to early-stage teams.

Brands & Clients

Agencies

STARTUP MENTOR

@ Technical University of Darmstadt

How it works and what's special.

How it works and what's special.

How it works and what's special.

Meet BRANDA

STRATEGIC BRAND DEVELOPMENT – STEPS – Clarity → Structure → Strategy → Design → Communication

Multi-channel strategy, brand and product homepage, content strategy and planning, production, and social setup.

Monthly drop-in feedback meetings with founders of all stages and backgrounds.

​

– COMING SOON –

INTRO CALL

15 MIN – FREE OF CHARGE

MEET CLIENTS & COACHEES

See how our collaboration shaped their journey.

BRITTA

THOMAS

NICO

SOPHIE

Address

Phone

Email

Social Connect

All Links

CAREER- & BUSINESS DEVELOPMENT
STRATEGIC SPARRING · BRAND STRATEGY
FOR STARTUPS & SOLOPRENEURS

STRATEGIC BRAND DEVELOPMENT
– STEPS –
Clarity → Structure → Strategy → Design → Communication