Making sense of complexity — and turning it into next steps.
CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS
WORKING WITH THE BEST
From global brands to early-stage teams.
Brands & Clients
VOLKSWAGEN. Bianchi. LOFINO. Coca Cola, Fanta, Mezzo Mix. IKEA. L'Orèal. Man Expert. SONY. Lufthansa. Opel. Nestlé. Maybelline New York. Media Markt. LOTTO Bayern. Nescafé. Nintendo. Die Welt. Jever. General Motors. Swarovsky. o2 Telefónica. Swarovski. Wella. LIDL. RWE Energy. dm Drogeriemarkt. Sportscheck. MEWA. Bookwire. ARD & ZDF. TOTAL Tankstellen. BMWI. Saab. Sierra Tequila. ING-DiBa. Henkel. Haspa. Zurich. Multicity CarSharing. Glashäger. ISS ANDERS Coaching & Workout. Sei Design. Finest Coffee Berlin. Craft Beer Club Berlin. Lenny's Artisanal Ales. Stella Musical Hall. FITCROWD App. Annabell Mandeng. Sucre & Cie. Cowogy. There She Goes. Netzbest. Nordpool Offices. PLSR! Sweet Invest. SPORTHUND. Stackmeister. SUPERFIT Clubs. Boehringer Ingelheim. CREATOKIA, Bookwire GmbH. Wunschzeit. Sophie-Charlotte-Adler. FOOD BROS, Mejor Tacos. AVALINO - Britta Kiwit. Birton Kingsley. Ruth Cramer. LIBRI. Kunze & Stamm. Commerzbank. Tech4Humans. Universität Darmstadt. INFLABI.
Agencies
Ogilvy & Mather Frankfurt & Singapore. Content Cube Düsseldorf. Publicis Group. McCann Erickson. M.E.C.H Berlin. MRM Worldwide. Geometry / VMLY&R. WPP Group. Familie Redlich Berlin. Mertens Marketing. Superpeers Hamburg. Baumheuer Communication! Hemmerle & Partner. Chimney Berlin. Megacult Marketing for Masses. Gfn / Jomacoma. Meister Lampe & Freunde. EDDB die Brandenburgs. Herrmanndesign Group. Phosphene Open Eye. Viral Lab Berlin. Leonhardt & Kern. P.ART Stuttgart. JKS Content. bakery. Bubbles Film.
TRANSITION COACHING
CLARITY FOR
YOUR NEXT MOVE
You’re employed and considering the step into self-employment — but want to make a clear, well-grounded decision?
TRANSITION COACHING supports you in navigating this shift, gaining clarity, and turning uncertainty into focused action as you move from employee to entrepreneur, building the brand you always dreamed of.
STARTUP MENTORING
STRATEGIC SPARRING
FOR FOUNDERS
You’re building a startup — whether you’re just getting started or already up and running — and need structure to move forward?
STARTUP MENTORING helps you organise priorities, strengthen decision-making, and stay consistent while growing your business with confidence and build a brand that works and sticks.
BRAND CONSULTANCY
STRATEGIC BRAND DEVELOPMENT
You want a brand that shows up clearly and consistently across all relevant channels?
BRAND CONSULTANCY and CREATIVE STRATEGY support you in shaping a strong identity, aligning communication with your target audience, and creating a coherent brand presence that drives visibility and trust.
FOR WHOM?
For those ready for a fresh start — from ambitious professionals and emerging entrepreneurs to established teams seeking renewed direction.
EMPLOYEES IN TRANSITION
You’re preparing for a career change or considering self-employment, but feel uncertain about your next step?
Together we create clarity, strengthen your confidence, and shape a direction that aligns with your strengths — so you can move forward with focus and momentum to build your business.
SOLOPRENEURS & STARTUPS
You’re just getting started, organising your first steps, navigating independence or facing early growth challenges?
In our sessions we explore new angles, strengthen your resilience, help you stay structured and accountable while building your business with impact and a consistent brand that works and sticks.
SME &
CORPORATES
You’re leading a startup in its early or growth stage – or steering a company through repositioning or rebranding?
With structured guidance and brand-focused strategy, we support you in turning challenges into sustainable growth, strengthening your market position, and future-proofing your brand.
STRATEGIC BRAND DEVELOPMENT
– STEPS –
Clarity → Structure → Strategy → Design → Communication
Meet BRANDA
Brand clarity — powered by AI, shaped by experience.
Start your personal brand journey with BRANDA now – she will help you make confident decisions on your own terms and pace. Structured, phase-aware guidance — with personal 1:1 sparring available at any time. Read more
STARTUP MENTOR
@ Technical University of Darmstadt
As part of the HIGHWAY Startup Mentoring Program at the Technical University of Darmstadt, I support young founders in building strong brands, developing products, and creating effective communication strategies.
Reference: Thomas Biermann
How it works and what's special.
HOLISTIC APPROACH
In my coaching sessions, you benefit from a unique mix of lived experience, sharp perception, and deep sensitivity. I quickly recognise patterns, reflect them back with clarity, and help you cut through complexity to reach the essence of what truly matters.
What makes it special?
ACTIVE CROSS PRACTICE
Coaching with me is not passive input but an active process. I combine coaching and consulting, offering clear impulses and concrete tasks. Your active participation is at the heart of the process.
MIRO LIVE MAPPING
I visualise your thoughts and processes on an online canvas that we can both see and revisit. This way, ideas become tangible and change becomes actionable.
This blend of depth, clarity, and practical tools ensures that insights don’t just stay in your head, but transform into visible, lasting results.
MEET CLIENTS & COACHEES
See how our collaboration shaped their journey.
BRITTA
Sparring & Mentoring,
Brand Development,
Creative Direction
'Working with Cerstin gave me structure, clarity, and fresh impulses for my brand.
She kept the big picture in view while refining the details – helping me relaunch my corporate design and strengthen my positioning as a businesswoman.
Her 360° support has been truly invaluable.'
THOMAS
Brand Development,
Creative Direction,
Brand Management
'Over five years, Cerstin helped us shape a strong brand from scratch – from vision to a consistent strategy.
Through co-creation she turned complex ideas into a clear brand voice and laid the foundation for growth – resulting in a thriving startup and ultimately a successful sale to an investor and a rewarding exit for me.'
NICO
Transition Coaching
'Coaching with Cerstin was a crucial step in my career reorientation.
Today, I look toward my professional future with a clear plan and increased self-confidence – something that wouldn't have been possible without Cerstin's support.'
SOPHIE
Busness Relaunch
Startup Mentoring,
Creative Direction
'Clear, inspiring, professional and fun –
Working with Cerstin was a real gift!
She immediately grasped the essence of my brand and transformed my vision into a clear strategy and an elegant visualisation that truly represents me.'
CERSTIN HANNESTAD
COACHING & CONSULTING
Instinctive · Creative · Leadership
CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS
Transition Coaching
Startup Mentoring
Strategic Brand Development
Creative Direction
